What is the best time to post on Instagram

What is the best time to post on Instagram?

Today, Instagram is one of the most fashionable social networks. Its image-oriented aspect, with intuitive navigation, is used by almost everyone today. Necessarily, to develop your business, it is necessary to look at the media where the users are today and to seize the best moment to post on Instagram.

If you use Instagram and want to increase the number of your subscribers or increase your visibility, read this article to the end.

Indeed, we will discuss :

  • How to access your account statistics
  • The hours to publish content based on days to have more interaction with your subscribers
  • The hours to publish content for more interaction with your subscribers
  • The two best days to publish for more interaction

What are the best times to post on Instagram?

Instagram is one of the most used social networks in the world. Internet users spend an average of 24 to 32 minutes per day. Do you spend more time there? We too 😅! With the explosion of stories, this figure only goes up.

The life of the stories is 24 hours. This limited lifetime pushes users to return several times a day to their Instagram account, to update their feed IG so as not to miss them. So, at times we feel like we are live with some accounts that we follow.

To get more reactions from your followers ie to have more comments, more sharing, more likes, more sharing, more hashtags, more purchases, it would be necessary to post his photos and videos during that a maximum of Internet users are connected. 

Before we dwell on the hours and days to post content on Instagram in general, it is necessary to know the days and times that your subscribers are most often connected.

It is becoming more and more convenient to have access to his accurate statistics if you have a professional account.

How to access your account statistics: the preferred days and times of your subscribers

Statistics that show the typical day and time your subscribers are on Instagram can be found within the app itself.

As mentioned above, to access this information, you must have a professional account. Go to Settings> Statistics> Audience.

What are the most popular days of the week for your subscribers?

Understand “the days of the week your subscribers love” by the days your subscribers are both connected and reacting to your posts. The idea is to identify the best time to post on Instagram.

We note here that the most popular days by our subscribers are the weekend, Saturday and Sunday. This is easily explained, the working days of the week, subscribers spend their time to attend their professional and school. The Weekend, once exempted from these obligations, they spend some of their time on social networks.

Now, what time do we have a better chance of interacting with our subscribers?

At what time are your subscribers the most active?

Here, it’s a question of finding the periods when the majority of your subscribers are on Instagram.

We note that there are several interesting periods and that they are generally before midnight (0 hours) and in the evening between 18 hours and 21 hours.

Now that the day and the period during which our subscribers are more assets are known, it remains only to publish content during the Sunday before midnight and precisely between 18 hours and 21 hours.

Of course, statistics are important. This does not mean, however, that we must remain stuck on them and only publish during these slots only. The best time to share content on Instagram remains the one that is most effective for your specific case.

The day and time given by Instagram only apply to your current subscribers. It is possible that other publications at other times may allow you to reach other targets, to have new followers on other continents and to make more money if you sell products. Of course adding one or more marketing strategies like hashtags.

Now let’s take a look at some of the great things you’ve done on Instagram about the best times to publish content.

Quel est le meilleur moment pour poster sur Instagram ?

What are the best times to post on Instagram?

If you want to make posts every day on Instagram, we will advise you to consider this study by Later, the company planning Instagram posts. 

This study was carried out on 12 million Instagram posts in January 2019. It took into account several accounts.

Depending on the days of the week, here are the best moments to post on Instagram :

  • Monday: the best time to post is between 6 in the morning and 11 in the evening.
  • Tuesday: the best time to post is between 7 am and 9 am
  • Wednesday: the best time to post is between 7 am and 11 pm
  • Thursday: the best time to post is between 9 am and 7 pm
  • Friday: the best time to post is between 5 am and 3 pm
  • Saturday: the best time to post is between 11 am and 8 pm
  • Sunday: The best time to post is between 7 am and 4 pm. We have a little crush on Sunday in the early evening on our side.

The right hours vary depending on the day. It’s important to consider this for your next posts to capture the best time to post to Instagram.

What are the best two days to post on Instagram?

If you really had to remember only two days during which to post on Instagram?

The two best days are :

  1. Monday
  2. Thursday

In an intuitive way, it was expected that these two days are the weekend, but not Monday and Thursday are the two days during which users are the most active on Instagram.

What about auspicious hours?

The study gives us precise answers :

  1. Between 8am and 9am
  2. 5pm
  3. 2 am (Saturday): a niche that meets some niches more than others…

The first “spot” is the best, between 8am and 9am. If you post a video during this time, you will gain 34% more interaction.

Avoid posting content during working hours, especially between 3 pm and 4 pm, since during this period subscribers are the least active.

But, what about the time difference of the markets you are targeting?

With the Internet, what is the schedule finally? Of course, if you work in France only, no problem for your publications. On the other hand, if you work internationally or with the DOM TOM, you will have to take into account the time difference that exists between you and your customers. The best time on Instagram is not the same everywhere around the world.

Remember that Instagram was created to be used on the mobile phone and it is therefore normal that during working hours, few people are connected except the latter is a working tool.

In sum, remember that nothing is fixed and that these days and hours may vary depending on your target audience. Start with the general trend to find that of your target audience: analyzing your own statistics is the best way to improve daily.


If you like the theme of Instagram, you will also like : What is an instagram bot ?


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