The newsletter allows each company to maintain an intimate link between it and its customers or prospects. Indeed, subscribers to a company’s newsletter are generally customers or potentially customers and have agreed to receive promotional information and offers from the brand. Thanks to this channel, companies can make a good part of their turnover. It is indeed one of the most efficient acquisition channels today. It is therefore essential for a company not to neglect this point. However, not everyone is aware of the best practices for newsletter delivery. As a result, many people leave money on the table.
Do you know that the average conversion rate from a visitor to a customer is usually less than 1%? Do you also know that in E-Commerce, most sales are between the 4th and the 7th relaunch? There is a magic tool to significantly increase your conversion rate and improve the performance of your business: the autoresponder.
You’ve probably been confronted with an autoresponder before without even noticing. Almost all e-commerce companies use one and maybe even you on your e-mail. The famous message “Hello, I am currently on vacation, I will return on September 3rd is an email from an autoresponder. Well this is the basic’s version of the autoresponder of course.