Every year is announced the death of e-mailing. Yet he is still there, and he remains a powerful lever in the field of customer relations: acquisition, transformation, loyalty, etc … The e-mail is not dead. Moreover, it is often said that money is on the list: and it is true. But so that the money is then on your account, it will be necessary to set up an e-mailing strategy. Among them, knowing how to create an effective newsletter.
Do you know that the average conversion rate from a visitor to a customer is usually less than 1%? Do you also know that in E-Commerce, most sales are between the 4th and the 7th relaunch? There is a magic tool to significantly increase your conversion rate and improve the performance of your business: the autoresponder.
You’ve probably been confronted with an autoresponder before without even noticing. Almost all e-commerce companies use one and maybe even you on your e-mail. The famous message “Hello, I am currently on vacation, I will return on September 3rd is an email from an autoresponder. Well this is the basic’s version of the autoresponder of course.