Differentiation is an important principle in marketing. It is indeed necessary to stand out and differentiate yourself from the competition in one way or another. As a result, customers see a real interest in choosing you, rather than one of your competitors. To do this, it is possible to differentiate thanks to the price. You can offer a lot for very low prices and therefore be attractive to the customer. It is also possible to stand out, conversely, by having higher prices, by selling products and by having a high-end brand image. This is what we are going to see today by sharing tips on how to add value to your dropshipping store.