What is SEO, Search Engine Optimization? These are search engine optimization techniques, which are used to get the best SEO for their website in the search engines, the most important remaining Google and Yahoo. And you will need it for your merchant site.
You can of course make sales by advertising with Facebook Ad, Instagram or Google Adwords / Adsense, but how about making sales without advertising? What prospects find your site via search engines and buy directly your products? It is possible, you need to optimize your SEO.
How to optimize the SEO of its e-commerce site? You need to exploit your SEO potential by considering what search engines want for SEO.
Either the form, the content, the architecture of the site or the keywords. Here are some tracks.
Focus on his keywords for SEO
The keyword is the cornerstone of a good SEO strategy and SEO of an e-commerce site. It can increase the conversion rate.
It is thanks to these keywords that the users who use the search engines will be able to fall on your site and your products. There are online tools, like Google My Business for example, to locate strategic keywords. But it’s a job you can do alone. You have to do a lot of research, test a lot of things, to find the ones that will best match your website.
It’s important to put yourself in the shoes of the user. If you were looking for a particular type of product, what would you be likely to type in a search engine? You have to think like a consumer and also avoid words that are too technical. If you sell automatic irrigation systems, run away from pipe names or jargon about spraying techniques …
It must be verified that your keywords will answer the customer’s search, that they do not have too much competition. One can also choose the so-called long tail keywords technique, that is to say, a very specific word expression, which describes your product. This will have the advantages of having much more qualified prospects and less competition on the search engines.
Where to place the keywords?
The keywords are to be placed everywhere on your page and in your text. It is very important for SEO to put your keywords in the name of the page (title tag), as well as in the title (tag H1) and subtitle (tags H2 / H3) of the description of your articles. We also advise you to put them in the first lines of your page.
To describe your products, avoid copying and pasting
To be well referenced, your e-commerce site must have original content and product descriptions, far from the pasted copy. This is very common: the supplier provides a description of its product to the merchant sites that distribute it and we find this product sheet everywhere. What an error SEO and marketing side to focus or to be satisfied with this!
In your catalog, you must be precise and also “attract” your future customers.The title must be catchy, as the content.
Regularly update your catalog, based on new products. And if you have no entries and changes, bet on a promotional campaign or a quiz to make your shop live.
Do related articles to improve your SEO
Internet users like the quality of content, originality and … the right information. You have a very developed catalog, provided, with descriptions and it is a very good call for your products. However, also think of adding informative articles, or entertaining, for example on an associated blog. This attracts visitors. Of course, these items are related to your products and their use.
If you sell sunglasses, you can look at the effects of the sun in the long term on the eyes, the different modes of solar in history, etc. A simple principle that will increase your number of visits.
Do not hesitate to bet on an editor specializing in SEO, he will produce quality content.
Have an attractive URL
The URL, the site address that appears in the navigation bar, is important. Remember to optimize it, to be sure that the search engines take this into account. And you can also say what is your product in the URL, so that we retain it. Never make two different urls for the same product, it will not bring you any benefit in SEO and could even hurt you.
An organized and hierarchical site plan
Fluid navigation is essential for the user. He must be able to find you as well as what he is looking for very easily.
But having a well-organized site plan is also an asset to search engines. If your tree is structured in the right way (with a homepage, from which categories and subcategories are derived), the search engine bots will refer you better.
Create your Contact page
For websites, whether merchant or not, it is better to add the contact at the top or footer. But the creation of a specific page is also recommended. Besides the repetition of your coordinates, this space must be optimized, so do not neglect it: add photos of your premises if you have a Google location for you to find (and remember to be referenced for GPS) , add a contact form, possibly a “guestbook” format with customer testimonials. Some physical shops add a virtual tour of their premises.
Do not neglect the images of your products
Without this step, no SEO in Google Images and Yahoo images. It would be a pity for an e-commerce site to dispense with potential traffic in this way. The photo has always been an element that can make you want, which can push for sale. So choose pretty pictures or pictures and especially high quality, otherwise you will lose to the comparison.
To optimize your photos for SEO, fill in the ALT tag. This tag allows you to describe the content of the photo and the associated product. From this tag follows the good referencing of your images.
The display of pages
Pages too slow, which take long minutes to load, no thank you. On one side because the user can easily leave the site if he has enough, and that your work until then will have been for nothing, on the other side because the search engines pay attention to these display issues. After 5 to 6 seconds of loading, you risk falling into the limbo of SEO.
So remember to check the size of your content, photos as texts.
Links are an asset. So add in several per page and organize yourself so that the visitor navigates easily. He must be able to find what he is looking for in a few seconds, otherwise he will go elsewhere. For example, directly post links to your products on the home page, so you can start the visit.
And be careful that all your links lead somewhere. Pages not found (page 404) and others are repulsive for both your visitors and SEO.
Analyze and audit your SEO positioning regularly
There are different tools to analyze and audit the SEO of your website. I advise you for my part SEMrush offers you 7 days of free audits through our link.
You will be able to see your different backlinks, referenced keywords, and a whole bunch of incentives allowing you to audit and improve your SEO. Feel free to take advantage of this offer now and see where is the SEO of your e-commerce site.