70% . This is the percentage of clicks for a query on Google, which are concentrated on the first page. SEO a blog, a site, or more simply an article is therefore very important. We call SEO all of the techniques that allow you to better seo your blog and naturally position a site on the results of search engines.
Although SEO has evolved a lot in recent years, it does not change drastically on a daily basis. However, it is a science on the move, with innovations often announced and we must be more and more seasoned to react to these developments.
Creating a blog takes just a few minutes, but successfully indexing it is a delicate and long job.
In this article, we will see 10 methods to better seo your blog.
# 1 Optimize your article using keywords
When we talk about seo your blog, it first goes through good indexing of your articles . They are the ones that will reflect the content of your site. And it is on this reflection that the SEO robots will rely.
To optimize the indexing of an article, it is very important to insert keywords.
For this, it is important to know what internet users are looking for. One of the most developed and free tools is the analysis site provided by Google: Google Trends (available at this address: https://trends.google.fr/ ), or even Google AdWords. By entering a word, a term or even a sentence, the site will give you all the information you need to know about the quantity and quality of searches for this expression.
Choosing your page title is of utmost importance.
If you want your title to have more than one keyword, it is important that the terms appear in more than one place in the article. Please note, however, that over-optimization (writing a keyword dozens of times in a row for example) is strongly penalized by Google’s SEO policy, which will have the effect of being counterproductive on your SEO. So be careful to find a happy medium.
You can also use SMRush which is one of the leading tools on the market to help you find keywords, backlinks and analyze the SEO of your site.
The competition can be tough on big queries, so don’t hesitate to find less searched keywords , thus avoiding a certain oversight in the search pages.
# 2 Optimize the title of your article through the H x tags
Still in the field of optimization, a much faster but not negligible point: Optimization of the paragraph titles of your article.
Indeed, your titles represent a primary indexing point, it is these tags that give Google the structure of your article.
It is therefore very important that your main title is in the H1 tag.
Without going into technical details, there is a hierarchy of titles and subtitles, ranging from H1 to H6. And many blogs are poorly seo because of the absence of these tags. So be sure to respect a good hierarchy.
# 3 Use Tags & Categories
The Categories and Tags are the backbone of your website. When used wisely, they can be a good SEO factor.
Indeed, the Google algorithm will identify and index your content more easily if it contains categories and tags.
In addition, adding categories allows a good organization of your site, a simpler publication of articles and above all a more pleasant search for Internet users.
# 4 Take your time for writing
A well-seo article is a quality article. And Google knows how to recognize a quality article thanks to several criteria to be respected.
Do not hesitate to take a little more time for writing your article, if the SEO is multiplied.
Go see the competing articles, at the head of research. Why are they so well seo ? What themes do they cover? Do not hesitate to get inspired , without plagiarizing.
A good article for Google is also an article containing a number of words.
A study carried out in 2016 thus shows that on 1 million articles analyzed, the best seo contain 2000 words on average. So don’t expect quality SEO with a 300-word article.
Please note, this is not a quota to be filled. And that’s why taking your time is crucial, writing 2000 words of poor quality to optimize the size of your article will only be counterproductive.
Having trouble with writing? Get help with people who have these skills on Fiverr .
# 5 Ensure mobile compatibility
Mobile media include mobile phones, smartphones and tablets. The use of these objects has increased exponentially in recent years and the craze does not seem to be running out of steam.
The market shares are such that they represent more than 50% of internet traffic today. Faced with this historic turning point, Google decided in 2015 to integrate a new positioning criterion, mobile-compatible sites.
Thus, the fact of having pages of this type on its site, greatly increases its ranking in mobile SERPs, to the detriment of unsuitable websites.
So use a responsive site, or an AMP format to best optimize your SEO thanks to mobile compatibility.
Google has decided to set up a site to test the mobile compatibility of our site, available at this address: https://search.google.com/test/mobile-friendly?hl=fr
# 6 Pay attention to Duplicate Content
Duplicate Content, or content duplicated in French, is akin to plagiarism. This practice is strongly condemned by search engines, especially Google.
If you publish an article on your blog, make sure the content is unique . Rephrase sentences, cross-seo sources but never copy and paste complete sentences or quotes.
If the search engine detects Duplicate Content, it will then take the original site (by looking at the publication dates and the impact force of the site) and voluntarily ‘seal’ the plagiarist. The threshold is 70% . In other words, Google would only penalize pages for duplicate content when 70% of their content is identical to that of another page. This threshold is particularly high. For others, it would rather be around 40% or even less.
To check the duplicate content rate, the CopyScape site allows you to locate the pages that copy your content.
# 7 Check the loading time of your site
The PageSpeed was established in 2009 and represents one of the last significant innovations of Google in terms of SEO. This is a score calculated out of 100 , which includes many criteria for optimizing pages in order to speed up their loading and their access speed for the Internet user.
A study carried out by KissMetrics revealed that with a loading time of more than 3 seconds on average, the user leaves the page before its content is displayed!
If users leave your site in a very short time like this, Google will notice and your SEO will be negatively impacted .
From a technical point of view , Google revealed that 2 main factors were taken into account in this seo :
- Pure server speed : Time to download a page by the Google bot.
- Traditional PageSpeed: Loading time of a page in the browser.
List of optimization factors
Google has voluntarily set up a resource helping web developers find their way with 31 loading optimization criteria divided into 2 rules.
There are thus rules relating to speed. For example, avoid redirects, allow compression, exploit browser caching, optimize images and many other factors.
And there are the rules relating to ergonomics. For example, avoid plug-ins, use readable font sizes, and many other factors.
The loading time of its site is a very important point, but so technical and complete that we would need an entire article to detail this SEO technique.
# 8 Improve Google PageRank Using BackLinks
Like the PageSpeed seen above, PageRank is a criterion that Google uses to calculate the popularity of the web page and thus establish a ranking in the results pages.
The algorithm calculates a score between 0 and 10 based on a hundred predefined factors.
PageRank no longer exists as such, it is in any case no longer made public to website administrators
One of the most important factors is the notion of backlinks . These are the inbound links of a blog. And well used, you can dramatically increase your popularity score!
The more relevant the source of the link and the quality of the content, the more your score will increase! Google also takes into account the variation of anchors, the number of nofollow etc … You will find more information on backlinks in our article .
# 9 Master the sitemap.xml
The sitemap is a file that has revolutionized SEO. Based under a free license, it is therefore constantly evolving through the community. Creating your own sitemap file is therefore very important if you want optimal indexing of your pages.
In summary, this is an XML file which lists all of your pages to be indexed, URL after URL.
Thanks to this sitemap file, search engine robots can easily find and explore the different pages of a website. Take the time to create one!
# 10 Check the .htaccess files
The .htaccess files represent lists of configuration options relating to the servers.
These are the first files read by a robot before even the robots.txt file !
These files may contain options and permissions to access your website. Be careful not to prohibit access to search engine robots in your .htaccess files.
SEO is a long process, it often takes several months to reap the benefits of his work on the SEO of his website. Be patient !
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